Collection Fair Lady

The beauty of dreams never fades

Like a lotus flower growing on the dark waters of a pond or a butterfly emerging out of his cocoon, beauty arises spontaneously in nature. But it also inevitably withers and disappears, unless it is transformed into something that never dies: art. The designs of the Fair Lady collection translate the forms found in nature into the language of watchmaking. Rather than to simply imitate a flower or a the wings of a butterfly, we have abstracted new patterns to inform the design of the watches, from their dials to the bracelets. The patterns sublimate the purity of frail petals and wings into the lasting beauty the craftsmanship of metal, echoing the techniques of origami and guillochage. The patterns of this collection inscribe themselves within the signature shapes of the Emile Chouriet watches, renewing and energizing them. When you wear a Fair Lady watch, you are not only wearing a beautiful jewel with a pure design, but, unsuspecting, you wear the beauty of our dreams too.