A Watch Never Fades
Time flies, but we inherited wings from our tradition; we consider it our responsibility to nurture this precious heritage in order to pass it on to future generations. Humans have always dreamed of flying, and Emile Chouriet chose to echo this dream with its first timepiece, “Les Ailes du Temps”, placing itself under the patronage of Daedalus. Father of Icarus in ancient Greek mythology, Daedalus represents the archetype of the skilful craftsman and artist who manages to escape imprisonment by manufacturing his own wings. These wings are an allegory of the dream of humanity to transcend its finitude through technology and art, and have since become part of the DNA of our brand.