BASELWORLD 2016

The Emile Chouriet booth, an opportunity for a human and digitally interactive experience.

Guided by our watchmakers present at the booth, visitors will discover different activities: on a tactile screen our mechanical movement, as seen by an x-ray, await interaction with the visitor. Also, via a magnifying glass you can discover the delicateness of our wheels and the other 138 mechanical pieces. Then, you can try folding spirals, one of the most delicate procedures in the watchmaking industry. After you can discover the Emile Chouriet universe via a video clip made in our factory. And finally, you can try your luck at our wheel of fortune which, for this occasion, will take the form of our oscillating weight in giant form.

Have fun while you learn about watchmaking; this is our way of transmitting our watchmaking expertise which we are passionate about.