Emile Chouriet new logo

From the past to the future

Emile Chouriet decided to change its logo this year. Our house, proud of its heritage and always continuing to be inspired by it, is resolutely turned towards the future and wants to be a brand in the air of the time.

While preserving its logo representing an eagle, pledge of its inspiration and its DNA, the typography was it, redesigned to turn towards our contemporary world. Clarity, ease of reading, elegance and simplicity are in the spotlight with this sans serif typography.

The logo will be replaced little by little on all our supports as well as on all our collection. The new 2018 models already carry the new logo!